Superior Automotive Accessories has been part of American motoring since 1957. From our early beginnings with one automotive accessory, the Bug Screen, Superior Automotive has been a market leader for almost 50 years. We are known for our famous brands and category leadership. Beginning with our world famous Sport Grip® line of steering wheel covers, to our newest EdgeEffex license plate frame program, Superior has been an industry leader in innovation and design. By choosing Superior Automotive, customers can rely on the company’s heritage and dedication to supplying only the finest aftermarket auto accessories. Our products are consumer proven, trusted and requested.

Our 50th anniversary is not only a wonderful celebration for Superior Automotive; it represents our renewed commitment to the Automotive Aftermarket. Our vision is to be the market leader in the various channels we serve. We will maintain this leadership position by providing our customers innovative, cost-effective and high-quality products. We will add value to this position through exceptional customer service and world-class customer relationship management.

Click here to download our 50th Anniversary PowerPoint presentation >>