Superior Automotive Accessories has been part of American motoring since 1957. From our early beginnings with one automotive accessory, the Original Automotive Bug Screen, Superior Automotive has been a market leader for more than 65 years. We are known for our famous brands and category leadership. Beginning with our world famous Sport Grip® line of steering wheel covers. Superior has been an industry leader in innovation and design and our vision is to be the market leader in the various channels we serve. We will maintain this leadership position by providing our customers innovative, cost-effective and high-quality products. We will add value to this position through exceptional customer service and world-class customer relationship management. By choosing Superior Automotive, you can rely on our company’s heritage and dedication to supplying only the finest after-market auto accessories. Our products are consumer proven, trusted and requested! Our team is here to build great products and programs that continue to be successful with our retail partners below.